Sunday, February 28, 2010

Ads take shot at other products

I saw this ad on TV and figured it was worth posting about. A couple weeks ago, Dove started heavily promoting their "For Men" products. Recently, Gillette has started an advertising campaign that directly targets Dove products and cites them as unworthy to protect a man from odor. Interesting to see that someone would take such a direct approach to expand its customer base.


Video: http://www.youtube.com/watch?v=97b13MGbPN8

No comments:

Post a Comment