Though I have already done a post on this, I figured it was worth it to do another. Lately I have been cruising on spring break, and last night I looked in the fridge to get something to eat. After reading the soymilk, I came across:
"Plus, Silk comes with zero cholesterol, absolutely no lactose and a healthy dose of optimism."
How can milk come with optimism? After reading the rest of the milk jug, it was obvious they were pitching the product to those people concerened with their weight and health. Most of the arguments found tried to inflate the goodness of the product with either an emotional benefit to be gained or some cool thing the product has (6 -mighty- grams of nourishing soy protein!)
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