Guerilla!

I have a new eye out for guerilla marketing now that we discussed it.

All I can say is WOW! There is so much of it! I noticed it all over the walls and floors of the store I was walking through. I could see it as being useful if the person was say, hungry, and saw an ad on the floor for hotpockets. Is that worth spending money and floorspace to crowd an already overloaded consumer?

Pretty soon we are all going to become so desensitized to advertising that we will ignore the advertisements that are everywhere and will shop for only what we need.