Go go marketing emotional benefits!

I saw this in the store and had to take a picture of it. Here you can see that the product isnt being marketed for what it is whatsoever. It is milk. The advertising is for liquid sunshine? Emotional benefit! This advertising is at eye level and is obviously aimed to try to get you to think of them the next time you are buying milk. Think of the emotional benefits and how happy you'll feel when you buy their product!