http://www.youtube.com/watch?v=GkgZFI4ZT0I
The ad identifies with men by saying "up until now men couldn't stand the taste of diet cola". This is almost like what we were talking about in class, where products like Dove and Diet drinks, traditionally though of as womanly, are now being marketed towards men. This would also be an example of marketers trying to juice more money out of a population that already knows their brand.
No comments:
Post a Comment